When you think of business continuity and disaster recovery, brand reputation is most likely not the first thing that comes to mind. However, the impact of interrupted operations is higher than ever before. The damage to your company’s brand can be even more serious. When business operations are halted, word goes viral across media and could become a major hit to your reputation.
The impact of disasters on small businesses can be damaging and occur more often than you think. Top impacts of a loss event can include damage to customer service and relationships, threat to employee health and well-being, harm to brand or reputation, and more.
So what can you do to protect your business and your brand reputation? Develop your business continuity/disaster recovery (BCDR) strategy! A great place to start is requesting a Risk Assessment. Give us a call to schedule your free risk assessment today.